Considering that it’s not an illness, it isn’t painful and it’s completely normal, cellulite sure does have a bad name. There’s a boom industry around cellulite and its treatment, including diets, creams and seeming endless advice to do things like “banish dreaded cellulite”. Even the word “cellulite” might really be bad for the condition’s reputation. Unlike most other physical conditions, whose names have a basis in science or ancient language, cellulite is an entirely contrived name. Its first use is recorded in the 1920s by a health and beauty spa. In other words, cellulite is a marketing term. Regardless of why it has such a bad reputation, our attitude towards it is what causes much of the stress and anxiety that many people suffer due to cellulite. If somehow we were able to change that negative outlook on cellulite, we might be better able to deal with it.

Welcome to #CelluliteSaturday

Imagine social media sites full of images of women proudly showing off their cellulite every week. #CellulteSaturday is the brainchild of Kenzie Brenna, a Toronto-based actress who decided to do something about the stigma around cellulite.

Words for all us bopo warriors ✨ It gets easier, but that doesn't mean to hard stuff still doesn't come. In waves, in moments we may drown in ourselves, in the bodies we try to keep from sinking. We may still have voids. Big voids, the one that creates a lightness so heavy we must fill it obsessively and violently to feel whole. We may still find weakness in our strength. We will catch ourselves lying to protect our truth. In moments where our bodies are only masks for our secrets. The secrets we thought we burned and tossed, but they found a way combed in us. We will have moments like these. And we will choose to fight them until our hearts say no. A fight that we live to love for the benefits of eternal freedom tantalize every inch of our soul. Honour your fight, that soldier inside you, she sleeps only when all is well again. And all will be well again, as it goes. Remember this, my warrior. ? #edsolider #bopowarrior #selflove

A photo posted by Kenzie B (@omgkenzieee) on Nov 2, 2016 at 8:34am PDT

//platform.instagram.com/en_US/embeds.js Starting this past summer, Kenzie regularly posts images of herself, cellulite and all, with the #CelluliteSaturday hashtag in an effort to change the attitude toward cellulite and, in turn, help herself and other women be more accepting of it. Every #CelluliteSaturday post Kenzie shares gets literally thousands of “likes’, the standard form of appreciation on Instagram, and dozens of comments, all of which are invariably positive and/or grateful for the effort. Many include personal stories of dealing with cellulite’s stigma.

Yaassssssssss kweens. You know what day it is! ? ? ? Do I love this part of my body? No, absolutely not. No matter how many times I talk about it, no matter how many people support me, its engrained in me to understand that "if you have cellulite, that part of your body is not good looking." And some people will read this and nod their head. I get it. But I also recognize that this is from social conditioning. IF YOU THINK for some reason that we are born with a natural distaste for certain body types then you are wrong. Let me give you this example: (This example slays btw) ?✨ If cellulite wasn't attractive because its inherently in our DNA, then we wouldn't also shame women for having body hair. Makes sense right? Body hair grows on us and yet we shave it off because smooth, white, young looking skin is more desirable than the other. But wait! It's in our primitive mind to look for mates who can survive, so why do we instinctively think that body hair on a woman is unattractive? Considering body hair is developed by biological evolution. BECAUSE WE HAVE BEEN RAISED TO THINK THAT. This is called cultural programming. This has nothing to do with what our cavemen minds think is attractive. And if you've been following my youtube videos I have spoke that our psychology cannot exist without the influence of our culture or the sub cultures around you. That would be called living in a "cultural vacuum" and it doesn't exist. If you recognize this, it's much easier to step out of your body and understand it from a sociological perspective. You can learn so so much about yourself once you realize how our minds and bodies work!! ????? I am no exception to this, cellulite monster inside of me still reigns her ugly head sometimes, but I acknowledge that this is social conditioning and I will not bow down to it. I will try to love myself. Over and over again.❤️ No matter how uncomfortable it makes me, no matter how hard, not matter what anyone says: I am on a journey for self love and I WILL NOT STOP. ??? #cellulitesaturday #thisbody #embracethesquish Also lovelies! Pls actually tag me in your pics! If you just @ me, it gets lost. Sowwie ?????

A photo posted by Kenzie B (@omgkenzieee) on Nov 5, 2016 at 5:52am PDT

//platform.instagram.com/en_US/embeds.js There is nothing wrong with cellulite. Having a healthier attitude towards it will also help you have a healthier attitude toward reducing its appearance. Only then will you stop believing all the unbelievable “miracle cure” claims and make some real progress in managing your cellulite.